This case study is done on a large pharmaceutical client that Consulta Labs has had an ongoing engagement with. A significant concern of pharmaceutical companies is understanding the behavior of users on their sites and improving customer engagement. There were many technologies available to gather client-side data, however, those technologies were quite limited and it was difficult to implement web analytics. The pharmaceutical company wished to capture all visitor interactions like forms, videos, links, and many more.
By partnering with Consulta Labs, the pharmaceutical client was able to increase the performance across all of their websites through the implementation of Tealium and Adobe Analytics technologies. The company is now using its budget more efficiently, and is working smarter, not harder. Simply put, the results speak for themselves.
